Dialysis, damned if you do...dead if you don't 26 Feb 2019 10:58:33am
re: Studibaker ad from the Century of Progress guide
Nice, thank you for sharing.
I have several hundred Studebaker ads, when viewed across the decades, they provide an interesting study of the health of the company. When times got hard, advertising was often the first thing that saw cut backs. Less color ads, smaller ads, etc.
The Studebaker brothers (South Bend IN) built the famous Conestoga wagons that helped moved America west. Many people do not know that Studebaker was the oldest and longest running vehicle company in the USA. Incorporated in 1852, Studebaker celebrated its 100th anniversary in 1952. For comparison, Oldsmobile celebrated its 100th anniversary in 1997.
re: Studibaker ad from the Century of Progress guide
Nice posting, Don.
I remember learning, when I toured the Auburn-Cord-Deusenberg museum in Fort Wayne, Indiana, that there were once upwards of 100 automobile manufacturing firms in Indiana. Seems the Midwest attracted immigrant craftsmen from Europe...
By the way, "Conestoga" refers to a creek in Lancaster County, PA, which I cross over on almost a daily basis. The original Conestoga wagons were developed in Lancaster County, and evolved into the 'prairie schooner' which no doubt, was manufactured in many places more convenient to Saint Joseph, Missouri from the 1850s.
Disclaimer: not a professional historian of horse-drawn carriages.
re: Studibaker ad from the Century of Progress guide
Yes, Phil, Indiana nearly became the auto capital of the world. Although we didn't attain that title, we have always been home to many assembly and auto parts factories. Fortunately, we've recovered from the "rust belt" era, due in large part to companies like Subaru, Toyota and Honda.
By the way, unless the auto museum has been relocated recently, it's actually in Auburn, Indiana, near Fort Wayne. It is a definite "must see" for anyone with even a passing interest in automobile history.
And, speaking of horse-drawn carriages, Dad's accumulation of collectibles included this postcard. I didn't do a very good job of scanning it and no longer have it. The text reads, "Governor Morton's State Carriage. Property of the Studebaker Corporation, South Bend, Indiana." Oliver P. Morton was Indiana's governor from 1861 to 1867.
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